Social Media
Social Media Setup — Retail Boutique
Lake Oswego, OR
0%
follower growth in 90 days
The problem
Inconsistent presence that didn’t convert attention
Project story
We created a complete social media foundation for the boutique, including profile optimization, content pillars, and brand-aligned visual templates. The goal was to build consistency while highlighting products and seasonal drops.
A monthly content workflow was introduced with structured posting cadence and engagement guidelines. Campaign tracking was added to connect social activity to site visits and in-store intent.
In the first quarter, the boutique saw stronger audience growth and more direct conversion signals from social channels.
Challenge
Profiles looked generic and posting was sporadic, so the audience never built a rhythm with the brand.
Solution
Without clear pillars and templates, content couldn’t reliably drive visits or product curiosity.
The work
How we executed
A focused sequence from discovery through launch—each step chosen to compound results.
Tools used
Brand & platform foundation
Defined voice, templates, and profile optimization across priority channels.
Content system
Built a repeatable calendar with pillars that mapped to products and seasonal drops.
Engagement playbook
Added lightweight engagement habits and story formats tailored to the boutique’s audience.
Attribution loop
Connected social activity to site visits and inquiry signals for iteration.
The results
Before → after
Follower growth
Before
Flat
After
+178%
Social-driven site visits
Before
Low
After
+123%
Product inquiries
Before
Baseline
After
+64%
0%
Follower growth increased in 90 days
0%
Social-driven website visits increased
0%
Product inquiry messages increased
Ready to get results like this?
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