Social Media Setup — Retail Boutique

We created a complete social media foundation for the boutique, including profile optimization, content pillars, and brand-aligned visual templates. The goal was to build consistency while highlighting products and seasonal drops.

A monthly content workflow was introduced with structured posting cadence and engagement guidelines. Campaign tracking was added to connect social activity to site visits and in-store intent.

In the first quarter, the boutique saw stronger audience growth and more direct conversion signals from social channels.