4 / 5

Google Business

Google Business Setup — Healthcare Clinic

Tigard, OR

0

reviews generated in 90 days

The problem

Weak map presence for local patient searches

Project story

The clinic needed stronger map visibility and clearer service presentation for local patient discovery. We completed full profile optimization across categories, services, business details, and imagery.

We also implemented a publishing cadence for updates and guided review-response workflows. The improved profile made it easier for users to call, navigate, and request appointments directly.

As local visibility improved, the clinic saw a steady increase in profile actions and patient inquiries.

Challenge

Incomplete categories and sparse imagery made it hard for nearby patients to choose the clinic over alternatives.

Solution

Posting and review workflows were inconsistent, limiting engagement signals Google uses for visibility.

The work

How we executed

A focused sequence from discovery through launch—each step chosen to compound results.

Tools used

Google BusinessLocal SEOContent Publishing
1

Profile completeness

Optimized services, descriptions, imagery, and attributes aligned to patient intent.

2

Publishing cadence

Established updates on hours, offerings, and posts to keep the profile fresh.

3

Reputation coaching

Structured review prompts and timely responses to build credible social proof.

4

Conversion paths

Smoothed call, directions, and booking taps from search and maps.

The results

Before → after

Profile actions

Before

Low

After

+96%

Direction requests

Before

Flat

After

+71%

Avg. star rating

Before

3.8

After

4.7

0%

Google profile actions increased in 30 days

0%

Direction requests grew by

0%

Appointment inquiry calls increased by

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