Web Design
Full Website Redesign — Real Estate Group
Beaverton, OR
0%
more lead form submissions
The problem
A dated site that didn’t convert browsers into inquiries
Project story
We redesigned the site around trust, speed, and conversion clarity for property buyers and sellers. Navigation, listing pathways, and lead capture were restructured for cleaner user journeys.
The visual system was rebuilt with stronger hierarchy, modern typography, and mobile-first layout decisions. We also optimized page performance and integrated strategic CTAs throughout listing and neighborhood pages.
The relaunch produced more qualified inquiries and improved engagement across high-value pages.
Challenge
Heavy pages and cluttered navigation diluted trust and stalled listing exploration on mobile.
Solution
Lead paths were buried deep in the funnel, so high-intent visitors bounced before reaching a form.
The work
How we executed
A focused sequence from discovery through launch—each step chosen to compound results.
Tools used
Experience mapping
Restructured navigation around buyer and seller journeys with clearer hierarchy.
Modern UI system
Implemented faster layouts, typography, and mobile-first components across listings.
Performance lift
Reduced payload and improved LCP through asset discipline and smarter loading.
Conversion refinements
Placed strategic CTAs throughout listings and neighborhoods to shorten time-to-lead.
The results
Before → after
Lead conversion rate
Before
Baseline
After
+57%
Avg. session duration
Before
Low
After
+41%
Page load improvement
Before
4.8s
After
-49%
0%
Lead conversion rate increased after launch
0%
Average session duration improved by
0%
Page load speed improved by
Ready to get results like this?
Tell us what you’re building—we’ll map the fastest path to measurable growth.